Why is my man Stephen Colbert on the cover of Sports Illustrated?? He is doing something different by sponsoring the U.S. Olympic Speed Skating Team. Just think of the merchandise..He has!! The Colbert Report on Comedy Central put up a donation center on their web site and raised $200,000 to help the U.S. Olympic Team stay on the ice and go for the gold. One interesting side note..not all speed skaters on the team care for this kind of sponsorship. One even called Stephen "a jerk." Jerk you say...don't bite the hand that feeds ya buddy. I think it's a great thing and can't wait to see Stephen's logo all over the Olympics!

((Bonus Keyword: "skate"))