I love, love, love the logos and slug lines for Shark Week this year. A slug line would be like "we'll leave the light on for ya.." for Motel 6 commercials. Or "What can Brown do for you?" with UPS Delivery commercials. So for Shark Week on the Discovery Channel they feature "Air Sharks" where they put bait in a perfect spot to catch Sharks coming out of the water and catchin' some air!! The slug line is "If you got any closer..you'd be bait." Wicked!!