The Heartland Trophy is a brass bull that is presented to the winner of the annual Iowa-Wisconsin football game. Although the rivalry is over one-hundred years old, the trophy is a relatively new addition. It was first presented in 2004 to Iowa, when they defeated Wisconsin 30–7. In 2005, Iowa spoiled the last home game for Wisconsin head coach Barry Alvarez, defeating the Badgers at a rain-soaked Camp Randall Stadium, by a score of 20–10. The Badgers took possession of the trophy for the first time in 2006, defeating Iowa 24–21 in a back-and-forth affair. Wisconsin evened the Heartland Trophy series in 2007, winning another closely contested game 17–13, under the lights at Camp Randall. In 2008, Iowa again took the lead in the trophy series, riding a strong second-half performance to a lopsided 38-16 victory. The Hawkeyes' second-half performance was key again in 2009, as Iowa won the contest 20-10 in Madison. Iowa leads the all-time series between the two schools, 42-41-2.

The next meeting between the two schools will take place on October 23, 2010, in Iowa City. After that, they will play two out of every five years. They will be in different divisions and this cross-divisional rivalry was not protected.

I love how big this game is gonna be.  Nothing better than Iowa vs Wisconsin, and now that Wisconsin beat Ohio St it makes the game that much more exciting.  I love it that the Hawks are at home, lets hope for a good game.  Im sure you know what team im rooting for :)  Hey look what celebrity was a fan of the Hawkeyes?!