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UW officials: Ticket sales brisk for Badgers 3rd straight Rose Bowl

by
Rose Bowl stadium (Reuters)
Rose Bowl stadium (Reuters)

MADISON, WI (WTAQ) - For the third year in a row, Wisconsin Badger football fans and alumni are planning their New Year’s trips to the Rose Bowl in southern California.

But some travel agents wonder if the luster is wearing off, as they get fewer inquiries than the last two years.

Scott Mast of Madison’s Burkhalter Travel tells the Wisconsin State Journal, “It ends up to be a trophy kind of a trip … They want to do it one time.”

But UW officials say plenty of folks are lining up for tickets – especially younger fans who didn’t go either of the last two years. Associate athletic director Justin Doherty said about 13,000 tickets in the UW’s allotment of 24,000 were sold by Monday night. And he expects the university to sell out of its supply.

Doherty said the Rose Bowl is, “a pretty amazing place to watch a football game, and be for New Year’s.”

Doherty said Wisconsin’s getting about 10,000 fewer tickets than Stanford, which is much closer to Pasadena. Two years ago, the Badger crowd was the larger one, with a much higher level of enthusiasm after missing out on the game for a number of years.

This year, Wisconsin won the Big Ten title game in a rout – but the team still heads to Pasadena with a lesser 8-5 record. 

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