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Justin Bieber Is New Face of Adidas' NEO Label; Launches Online "Gold Sneaker" Search

Image courtesy of Facebook.com/JustinBieber (via ABC News Radio)
Image courtesy of Facebook.com/JustinBieber (via ABC News Radio)

Justin Bieber has his own fragrance line, and now he's expanding his brand to footwear.  The singer announced via Twitter that he's the new spokesman for Adidas -- specifically, their NEO label.  He's also launched an online contest to get fans hyped, and it involves a pair of gold sneakers.

"Big News! I'm now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!" Justin tweeted on Tuesday.  A YouTube video followed, featuring Justin explaining the contest rules, which are also posted on the brand's Facebook page.

Here's how it works: every week for five weeks, fans have to find a picture of the golden kicks hidden online.  That picture comes with a special code.  Once you find the shoes, you go back to the Facebook page and enter the code.  Clues about where the shoes are located will be posted on the Facebook page.  The grand prize is an all-expenses- paid trip to Miami to meet Justin in person.

Copyright 2012 ABC News Radio