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Wisconsin stores kept busy on day after Christmas

MILWAUKEE (WTAQ) - Many Wisconsin stores were busy on the day after Christmas as shoppers used gift cards they were given, returned clothes that didn't fit, and hunted for bargains.  

David Moss, who manages the Bayshore Town Center north of Milwaukee, said the crowds grew throughout the day. By mid-afternoon, he said traffic was similar to what you'd see on a normal Saturday.  

Retail analyst Marshal Cohen said the week after Christmas is an important sales period for many retailers -- especially this year, due to a shorter holiday shopping season, and rough weather in Wisconsin and other parts of the country.  

More shoppers bought things online in order to escape the weather. IBM Digital Analytics said that on Christmas Day alone, Internet shoppers spent 16.5 percent more than the year before.

Cohen, of the NPD Group, told the Journal Sentinel that many stores need to clear out everything they thought they'd sell before Christmas and didn't. He also says the average shopper buys two new items for every one that's returned -- so it's vital for stores to find ways to get people through their doors.  

Shoppers appear to be eager. The digital coupon company Retail Me Not says 8 of every 10 U.S. consumers it surveyed planned to shop for year-end sales after Christmas.

(Story courtesy of Wheeler News Service)