On Air Now


Listen Live Now » 95.5 FM Wausau, WI


Current Conditions(Wausau,WI 54403)

More Weather »
63° Feels Like: 63°
Wind: W 15 mph Past 24 hrs - Precip: 0.01”
Current Radar for Zip


Scattered Thunderstorms 61°


Isolated Thunderstorms 71°

Sun Night

Scattered Thunderstorms 52°


Snow tourism up thanks to recent storm


RHINELANDER, WI (WXPR-WSAU) -  It didn't take long for the phones to start ringing at some area Chamber of Commerce offices following the snowfall we received this week.

Businesses in the Northwoods have had a poor winter tourism season due to the lack of snow. Storms over the past week have improved conditions with anywhere from 4 to 10 inches of snow on the trails.

Kim Baltus at the Minocqua Area Chamber of Commerce said calls started coming in right away.  "Once it started snowing, we did receive quite a few calls from people asking us what we had on the ground, was it snowing here.  I noticed when I was out this morning, I saw quite a few snowmobile trailers heading up from the south, so hopefully, we're in store for a good weekend."

In Eagle River, Chamber Director Connie Heeg counted 11 snowmobiles going by his office while he was on the phone.  "We're getting quite a few calls, and we're hearing a lot of enthusiasm, so it's a real good thing.  It's been a pretty slow start as everybody knows, and they've had a lot of snow down south that we didn't get, but then it melted.  Everybody loves riding in the northwoods because we've got all of the big forests and the great groomed trails.”

Heeg says by Thursday morning he saw an uptick in the number of sleds around, including many rentals. He says he saw more snowmobiles than any other day all winter.

The northwoods is not the only area celebrating a little snow for tourism. Marathon County’s snowmobile trails reopen Friday at noon. Wood County snowmobile trails will reopen Saturday at 8:00 a.m.