Grammy-winners Taylor Swift and Rihanna are among the artists featured in a new ad campaign the Recording Academy has launched to promote the upcoming Grammy Awards, which air on February 10.
The campaign, called #TheWorldIsListening, features print and digital ads, as well as three TV commercials. The first one , "Slammed Door," features Rihanna . The second, "The World Is Listening," features Taylor Swift and Snoop Lion -- the artist formerly known as Snoop Dogg -- as well as emerging artists like Grace Potter . The third will feature alt-rockers The Black Keys .
In addition to the ads, #TheWorldIsListening has an associated website, GrammyAmplifier.com , where unknown musicians can share tracks via SoundCloud, and compete for a chance to have their songs tweeted by top stars, thus gaining valuable exposure.
At this year's Grammys, Taylor's up for two awards, while Rihanna has three nominations.
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