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Rihanna & Taylor Swift Featured in New Grammy Campaign "#TheWorldIsListening"

Image courtesy of Grammy.com (via ABC News Radio)
Image courtesy of Grammy.com (via ABC News Radio)

Grammy-winners Taylor Swift and Rihanna are among the artists featured in a new ad campaign the Recording Academy has launched to promote the upcoming Grammy Awards, which air on February 10.

The campaign, called #TheWorldIsListening, features print and digital ads, as well as three TV commercials.  The first one , "Slammed Door," features Rihanna .  The second, "The World Is Listening," features Taylor Swift and Snoop Lion -- the artist formerly known as Snoop Dogg -- as well as emerging artists like Grace Potter .  The third will feature alt-rockers The Black Keys .

In addition to the ads, #TheWorldIsListening has an associated website, GrammyAmplifier.com , where unknown musicians can share tracks via SoundCloud, and compete for a chance to have their songs tweeted by top stars, thus gaining valuable exposure.

At this year's Grammys, Taylor's up for two awards, while Rihanna has three nominations.

Copyright 2013 ABC News Radio