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Reed Hall named permanent CEO of state Economic Development Corp.

by
Wisconsin Economic Development Corporation CEO/Secretary Reed Hall speaking in West Bend regarding Corporate Center site certification on December 10, 2012. (courtesy of Twitter)
Wisconsin Economic Development Corporation CEO/Secretary Reed Hall speaking in West Bend regarding Corporate Center site certification on December 10, 2012. (courtesy of Twitter)

MADISON, WI (WTAQ) - The interim director of the Wisconsin Economic Development Corporation was given the job permanently Tuesday.

Governor Scott Walker named Reed Hall to head the public-private job creation agency that replaced the state Commerce Department two years ago.

Hall was named the interim director last October, after Paul Jadin left to head a regional economic group in Madison. After he left, reports surfaced that the WEDC failed to keep track of past due loans to businesses from the former Commerce Department.

The corporation’s chief financial officer left after that. And in December, an audit uncovered missing safeguards, sloppy bookkeeping, and high turnover in the WEDC.

Auditors said it resulted in unrecorded financial deals, credit card records that were not checked for errors, plus the reports of uncollected loan payments.

Hall says he’s, “fully aware of the challenges and opportunities” that lie ahead. He was the Marshfield Clinic’s executive director from 2000 to 2010, and was its general counsel for two dozen years.

Walker said Hall’s experience and record of effective management make him a perfect fit for the job.

Senate GOP Majority Leader Scott Fitzgerald said Hall has a superb reputation and, “His robust experience will serve him well.” Assembly Democratic Minority Leader Peter Barca said he hoped there would have been a national search for somebody with extensive economic development experience. But he said Hall, “seems like a capable business-person,” and Barca says he’ll work with anyone to help achieve the state’s economic goals. 

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