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New tourism ad targets summer day-trip visitors


MADISON (WSAU)  Wisconsin’s second-largest industry is in the spotlight in Madison.

Over a-thousand people are attending the annual Governor’s Conference on Tourism, which began yesterday at Monona Terrace a couple blocks from the State Capitol. Today movie director David Zucker and actor Robert Hays will unveil a new Wisconsin tourism ad. Zucker – a U-W Madison graduate – directed the ad last summer on Plum Lake in northern Wisconsin. Hays plays a confused fisherman. The ad will start running in May in Milwaukee, Chicago, Minneapolis-Saint Paul, and eastern Iowa.

Governor Scott Walker will address the tourism conference today.

Normally, the highlight is the annual release of data showing the economic impact of Wisconsin tourism. But state tourism officials say the numbers for 2012 won’t be ready until May. The year before, tourist spending in Wisconsin totaled $9.8-billion, with an estimated total economic impact of $16-billion.