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State transportation officials in Wausau to talk about driving safety

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Transportation secretary Mark Gottlieb talks about the Zero in Wisconsin effort at the Wausau State Patrol headquarters, May 21 2013
Transportation secretary Mark Gottlieb talks about the Zero in Wisconsin effort at the Wausau State Patrol headquarters, May 21 2013

WAUSAU, Wis. (WSAU) - Officials from the State Patrol made a trip to Wausau today to talk about efforts to improve safety on Wisconsin roads.

Transportation secretary Mark Gottlieb says the goal is Zero preventable traffic deaths in Wisconsin. "That means everyone needs to be buckled up every time when they drive, they need to reduce impaired driving." The Patrol will be putting special emphasis on those two front this year with the Click It or Ticket campaign and the Drive Sober or Get Pulled Over campaign in late summer.

Part of the new campaign is a specially decorated State Patrol squad car made to look like a taxicab in the back. Major Sandra Huxtable of the State Patrol says it's a good way to remind people to get a designated driver. "The back half looks like a cab and reminds people that a ride in a cab costs about 20 bucks, while an arrest for drunk driving could cost over 1000 dollars." Over 35,000 people were arrested for DUI and related offenses on Wisconsin roads last year.

Click It Or Ticket runs through the beginning of June in most areas of the state.

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