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Wausau Area Events shortens name, changes logo


WAUSAU, WI (WSAU) -  A familiar Wausau activity organizer is making a slight change to their brand. Wausau Area Events has dropped the “Area” and is now just Wausau Events. Director Kari Rasmussen says it made sense for them to make the changes now. “The more we were talking about really who we are, and how people think of us, the word “we” kept coming up. We looked at that and decided to go with Wausau Events and really highlight the “w” and the “e” so people get to know who we are.”

Rasmussen says many people know they produce one or two of the events, but don’t realize they are tied to several events including Blues Fest, the Balloon Launch, Concerts on the Square, and the Farmer’s Market.

She says all of the individual event logos will also see the new Wausau Events logo incorporated into them. “Almost a stem that you’ll see on our posters and our print ads, so people can make that connect.”

Rasmussen says their budget prohibited rolling everything out at once, but they wanted to get the new logo out before the summer season started. She says upcoming changes include a much better website. “As you can imagine with events, we have updates that we need to and want to put up all the time, with Balloon Rally, the balloons are going up or if they’re not going up. Weather changes, or rain locations, so we’re looking forward to having a more comprehensive website and a way to alert all of our fans of any changes that we have to make to events.” If you use RSS subscription feeds, that will be easier to do in the future as well.

If you’re already a Facebook fan of Wausau Area Events, don’t worry. Rasmussen says the name change on their Facebook site will allow you to keep up without making any changes.