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One Direction Teaming with Office Depot for Anti-Bullying Campaign

Image courtesy of Business Wire (via ABC News Radio)
Image courtesy of Business Wire (via ABC News Radio)

This fall, One Direction will help fight bullying...by selling notebooks and pencil cases.

1D is teaming with Office Depot for the retailer's Anti-Bullying campaign, which launches across the country this back-to-school season.  Here's how it works: a collection of One Direction limited edition back-to-school products will be sold exclusively at Office Depot.  A portion of the proceeds from each sale will go to fund an anti-bullying educational program to encourage students to treat one another more kindly. 

1D will also tape an anti-bullying message which will be shown at their concerts and on TV, and you'll see references to the campaign, called 1D + OD Together Against Bullying , on social media and in digital advertising as well.  The slogan for the campaign is "Live. Love. Move. Live Kind. Love Everyone. Move Together Against Bullying."

In a statement, an Office Depot exec says, "Office Depot is committed to making a difference in students’ lives with meaningful anti-bullying education, and thanks to the powerful voices of Niall , Harry, Zayn, Louis , and Liam , we will make considerable progress.”

Copyright 2013 ABC News Radio

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