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National experts throwing cold water on First Lady's "Drink Up" campaign

WATERTOWN, WI (WTAQ) - Some national experts are throwing cold water on Michelle Obama's claim that you'll be healthier and more energetic if you drink more H2O each day. 

Obama has chosen Wisconsin to be the backdrop of the new national "Drink Up" campaign that being kicked off Thursday afternoon with an assembly at Watertown High School. 

The First Lady seeks to curb childhood obesity with her "Let's Move" initiative -- and she's concluded that the best single step to make families healthier is to drink more water.  

University of Pennsylvania scientist Stanley Goldfarb says there's no hard evidence which backs that up. He tells the Washington news Web site Politico that the health benefits of drinking more water are murky -- and there's no widely-accepted standard for how much you should drink each day.

Goldfarb also called it "bizarre" to make this a major public health effort. 

George Benjamin, who heads the American Public Health Association, told Politico there's a lot of controversy over how much you should drink as plain water. He simply says, "You should be drinking as much fluid as you need." 

The federal government says too many Americans are consuming too many sugary drinks, and not enough plain water. The beverage industry has gotten behind the new "Drink Up" initiative.