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Study: Banning chocolate milk from school lunches has negative effect

MADISON, WI (WTAQ) - A new study shows that banning chocolate milk from school lunches might not be a good idea.  

Cornell University studied the effects of banning chocolate milk from 11 elementary schools at a school district in Oregon. Total milk sales dropped 10 percent -- certainly not good news for milk producers in Wisconsin and elsewhere.  

Students did buy more white milk, but they tossed 30 percent of it in the garbage. The study also found that seven percent fewer students bought school lunches after the chocolate milk disappeared.  

Cornell also said 78 percent of all students throughout the U.S. took milk when the chocolate variety was offered -- and that dropped to 71 percent where the item was banned.  

Schools have talked for years about banning chocolate milk in the name of reducing sugar and calorie consumption. However, Cornell says it also reduces childrens' intake of proteins and calcium.

(Story courtesy of Wheeler News Service)