Not sure where you land on heart-shaped food but I think it has the same effect as a nice hallmark card. You get that initial “awwww” response and then..it's kinda done it's job. One thing to think about..you can make heart-shaped food whenever you want..it doesn't have to be just for Valentines Day! (Today's heart-shaped pic..little smokies from my radio friend in Florida Jack Shell and his awesome wife, Karen)