24th Annual Mercer Pumpkin Run ATV/UTV Rally

Mercer, WI – The Mercer Area Chamber of Commerce is excited to host the 24th Annual Pumpkin Run ATV/UTV Rally over Columbus Day weekend, Thursday, October 8 through Sunday, October 11, 2026, in Mercer, Wisconsin. This multi-day rally celebrates riding throughout Iron County, offering over 200 miles of ATV/UTV trails and plenty of opportunities for fun, prizes, and community connection.

Highlights of the event include a multi-day poker run with stops at local businesses, ATV, UTV, and lawn tractor pulls, the Great Pumpkin Parade through downtown Mercer, and a Pumpkin Party on Saturday night.

The Rally kicks off on Thursday, October 8, at 9am with registration and packet pick-up. The poker run begins Thursday and continues through Sunday afternoon, with participants competing for cash prizes. The cost is $25 for one poker sheet or $35 for two sheets per rider. On Saturday, October 10, the much-loved Great Pumpkin Parade will wind through downtown Mercer at 5pm, with lineup beginning at 4pm at the Mercer DNR Ranger Station. Riders are encouraged to decorate their vehicles and dress in Halloween-themed costumes, with prizes awarded for creativity. Immediately following the parade, the Pumpkin Party begins, featuring food, drinks, live music, a bonfire, raffles, and the opportunity for poker run participants to draw their final hands for cash prizes.

Mercer is the perfect destination for Columbus Day weekend, with special Pumpkin Rally offers at area businesses, activities with fellow riders, and plenty of chances to win prizes.

For more information on registration, costs, activities, and times, visit MercerPumpkinRunRally.com, call the Mercer Area Chamber of Commerce office at 715-476-2389, or email info@mercercc.com.